The aim of the Kennel Club Accredited Breeder Scheme is to provide a framework to encourage breeders to follow set guidelines which are detailed in the scheme.  It's aim is for breeders to produce healthy, well-adjusted puppies. It lays down a series of requirements that breeders must follow in order to participate in the scheme.

Puppy buyers from Accredited Breeders will gain the assurance that they have bought a puppy from a breeder who is obliged to follow basic good practice as laid out by the scheme.